When is an email authentic, and when is it a scam?

Alert emails often contain links to other advice resources and surveys.  We are often challenged regarding this as people's perception sometimes is that you should never follow links in emails.  When is it safe to follow links in emails and what should you look out for?

Our view is that email is both an excellent communication tool and also a way that companies can inform you about their latest products and services. However, email is frequently used to deliver unwanted material which is at best, annoying and at worst, malicious – causing considerable harm to your computer and yourself.

It is sensible to be cautious and informed about the risks so you know what to look out for when you have doubts about following a link.

The following information is a superb explanation about issues and risks in emails:


You will also find some superb advice regarding phishing emails on the action fraud website here:


Related article:

How do I know that an email is genuine?

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Please sign in to leave a comment.