Local Priority Targeting - Targeted Engagement Module

Building upon the features in the Planning section. the Local Priority Targeting options allow for much more advanced targeting to be used, primarily for your Priority Survey, where multiple customised targeting setups can be created and run simultaneously for teams of admins to use and switch between as needed.

With these custom setups, you have more detailed control of which addresses will show as 'Priority Addresses' from Rapport when admins are using the door-to-door Priority Survey approach.

Advanced Features

• Multiple simultaneous targeting setups can be used
• Priority Addresses can be set using:
  • • Survey responses
    • Member group data
    • Member demographic data
    • Own Data - drawn from any other appropriate sources, may be anonymised before uploading
    • Origins - Predictive ethnicity data
    • Acorn - Socio-economic data
• Setups can be created for a defined area, or for a custom / hotspot area
• Recommended Streets, for planning of surveying activity, can be viewed per setup
• Admin interactions (doorstep actions) reporting can be viewed per setup

Setting Up Targeting Lists

New Targeting setup

To Create a new Targeting setup, you can access the Area Planning section from the Main Admin.

From there, the option to create a 'New Targeting Setup' should be accessible from the left side of the screen.

 

Set Area

Select an area from your area structure, or create a custom area:

Example: selecting 'Nottinghamshire'

Example: creating a drawn custom area:

Local Priority Issues

After selecting an area, the priority issues for your site's priority survey should be displayed on the map. These priority issues are what members of the public have listed to be their issues in the site's priority survey, such as anti-social behaviour, speeding, burglary, etc.

On the left side of the screen, you can enable and disable the display of each priority issue on the map.

You can also change the date range for priority issues to display, using the calendar icon. For example, you can display only the priority issues that have been raised in the last month.

Finally, there are also options to select whether to display the locations of the people who have raised priority issues, or the locations of the actual priority issues. This information can be used to Target specific areas, where members of the public have listed their priority issues.

Once you have selected an area you are happy with, you can either target this area as a whole by selecting 'Target all addresses in area as hotspot', or you can filter down your area so that only certain members of the public will be included in the targeting setup.

This can be done by selecting data for the targeting setup.

Choose data for Priority Targeting

Optionally, you can then filter addresses / existing members within your selected area, using various options as listed below:

Survey Responses

Member Group Data - For registered members who have supplied these details

Member demographic data - For registered members who have supplied these details

Own Data - Uploaded custom data

Origins Groups - Predicted ethnicity groups

Specific Origins Types - Specific types within the top level groups

Acorn Types - Socio-Economic categories

View your Targeted Addresses on a Map

From the 'mapping' option you can then view the summary of those addresses / members that have been selected for targeting with this setup:

View Recommended Streets Report for your Setup

Based on this setup configuration, you can view the Recommended Streets list for these Priorities:

Save and Launch your Setup

When saving a new Targeting Setup, along with the name and a description, you can set which of your admin Teams should have access to this setup for the Surveying in Rapport. You can also set the specific survey that should be used for the door-to-door surveying, when this Targeting Setup is being used in for the face-to-face surveying.

You can also configure, for this Setup:

• If only the Priority Addresses should be shown in Street lists in Rapport
• If each Priority Address only requires action a single time (rather than regular re-surveys) 
• If all addresses within the Setup area should be marked as Priority
• If the Priority Addresses should exclude the addresses of existing registered members

Launch Setup

Once the setup is launched, it will become visible to admins, to select within Rapport (or those admins within selected Teams, if specified):

Selecting a Targeting Setup in Rapport

Within the Priority Survey section in Rapport, once you have set your location, you can then select your Priority Address Setup. This will automatically update the list of Streets you are shown and the Priority Addresses highlighted on those Streets.

Reporting on Interactions for your custom Local Targeting Setups

From the Planning options within Main Admin, with Area Planning permissions, you can view your current Local Priority Targeting setups and see reports for any of your specific setups:

From the options button on any of your setups, you can view the interactions / recommended streets reports, as below:

Example Stats from Lancashire Constabulary - Lancashire Talking Survey

Interactions per administrator

This report shows the doorstep interactions performed from the Rapport Street lists, per administrator, for an Area / Date range / Targeting Setup.

Interactions per street

This report shows the doorstep interactions performed from the Rapport Street lists, per street, for an Area / Date range / Targeting Setup.

Recommended street list

This report shows a list of Streets for the selected Targeting Setup, with stats on the Priority Households on each street, and how many of those households have or have not been interacted with recently. This can be ordered by number of Priority Households not recently actioned and by percentage of Priority Households on that street, to assist with planning the surveying actions to be taken.

Household interactions map

This report shows the doorstep interactions performed from the Rapport Street lists, plotted on a map, for an Area / Date range / Targeting Setup. Each of these interactions is colour-coded, and can be clicked into from the map to view details of: admin, interaction date, house number, postcode.

Green - Surveyed

Yellow - Carded

Red - Not In

Blue - Added Note

Grey - Declined